Modern people rely greatly on multiple modes in every media due to a remarkable technological advancement.
Nowadays, readers are absolutely NOT interested in texts only contain words and few photos (they are so boring, modern people need a colorful life!); instead, people seek excitement from multimodal texts including animation, sound, color and visual organization. It is the reason why online animated news is produced to fulfill the need of modern readers.
Compare to online written news or newspapers, online animated news is not only inform the details of news but also entertain readers as they can achieve graphics, visual and audio enjoyment.
Now, an online animated news report from apply daily is used to act an example. The news is about an ambulance refused to send a drunken man to hospital as the health workers thought the man did not need emergency assistant, unfortunately, few hours later, the man died at home because of cramp. The news actually can be reported using 50 words (I used 34 words only from above description). However, it can be animated to a 2.23-minute multimodal video clip with animation, sound, color and visual graphics.
Firstly, the clip uses two eyes with tear and a title ‘ambulance refused to send a drunken man who died four hours later’ as a cover page. The crying face (image) of his wife creates an emotional effect to readers which is a sad story. Now, an online animated news report from apply daily is used to act an example. The news is about an ambulance refused to send a drunken man to hospital as the health workers thought the man did not need emergency assistant, unfortunately, few hours later, the man died at home because of cramp. The news actually can be reported using 50 words (I used 34 words only from above description). However, it can be animated to a 2.23-minute multimodal video clip with animation, sound, color and visual graphics.
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| An opening with tears and title |
Then, there is an animation to react the story; readers can witness the whole process through the animation. It causes a sensation which people should blame the health workers on ambulance.
After that, in order to make the story more convincing, a narrative of the casualty is added to the clip.
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| An animation to react the news |
After that, in order to make the story more convincing, a narrative of the casualty is added to the clip.
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| A crying face make readers feel sad too |
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A narrative from the casualty. It is a real story ! |
I not blame the technique of using multiple modes in reporting news; in fact, it is a good entertainment to people. However, readers should be rational to analyze and criticize how truth the news is because selected data and animated clip may influence your determination.
Sourse: http://www.youtube.com/watch?v=dEfuibmU9iM
The video clip news report is indeed very interesting. I am one of the fans of it too. However, I am afraid that the market of the local printed newspaper will become small.
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